If you are relying on traditional panels or treating white label as a side option you risk falling behind while competitors build scale, lock in margins and deepen client loyalty.

Industry leaders report that brokers leveraging white label equipment finance are growing their loan books up to 30 percent faster with stronger trail commissions and higher client retention. Aggregators investing in white label platforms are also seeing increased broker engagement, greater direct revenue and better portfolio insights through advanced data capabilities.

According to AFG’s 2024 report white label loan books reached a record 5.1 billion dollars last year proof that this model is not just surviving but thriving.

 

Your clients want fast flexible finance solutions, and they trust brokers who deliver them

A recent Equifax SME Finance Trends Report found over 70 percent of businesses are open to non bank or white label lending especially when recommended by a trusted broker.

White label gives you the control to offer tailored equipment finance packages that meet these expectations while strengthening your brand and client relationships.

 

Why waiting to optimise your white label strategy puts you at risk

If you are still quoting the same mainstream lenders without owning the customer journey your competitors are quietly winning repeat business and protecting their margins.

White label is not about chasing the lowest rate it is about creating a scalable defensible business model that keeps clients coming back and grows your revenue sustainably.

 

How to make white label your growth engine in 2025

Successful brokers and aggregators are

  • Packaging white label offers by industry vertical to increase relevance

  • Branding the entire client journey from first quote to settlement

  • Using data to improve client targeting, retention and upsell opportunities

  • Partnering closely with aggregators to negotiate better commercial terms and tech support

If you are ready to move from product user to strategic leader now is the time.

 

Ready to lead in equipment finance?

We help brokers and aggregators extract more value from white label products and build systems that turn them into growth engines.

Whether it is refining your white label funnel, improving asset specific messaging, optimising your tech stack or negotiating with aggregators we have the expertise and insights you need.

Don’t let this opportunity slip. The brokers growing fastest in 2025 have already made their move.