The updated brand framework introduces a refined visual identity, clearer messaging and a more consistent brand experience across every customer and partner touchpoint. More than a design update, the refreshed guidelines reflect grenke's continued focus on helping businesses invest in the equipment and technology they need to grow.
For more than four decades globally, and nearly a decade in Australia, grenke has partnered with businesses, vendors and channel partners to make business investment more accessible. As customer expectations continue to evolve, the refreshed brand ensures grenke's identity reflects the simplicity, agility and confidence that customers experience every day.
The new guidelines establish a stronger and more consistent brand presence across digital platforms, marketing communications, customer interactions and partner engagement.
“This new visual identity is more than just a change of appearance, as it accompanies the development of our identity and supports the implementation of our strategy,” stresses our CEO Dr. Sebastian Hirsch.
Gilles Christ, our CSO, adds:
“The new graphic charter is the starting point for in-depth work on the core of the Grenke brand. The aim is to refine our identity as the leading leasing company for small and medium-sized tickets, communicate our values and consolidate our market position as “Customer's Best Choice”.
The refreshed brand guidelines will be rolled out progressively across grenke Australia's marketing, communications and customer channels throughout the coming months.
As businesses continue to invest in growth, technology and innovation, grenke remains focused on providing finance solutions that help turn ambition into action.
