The upgrade opportunity for technology resellers

As the Microsoft’s Windows 10 end of support deadline approaches on October 14, 2025, businesses across Australia face an urgent need to upgrade or replace millions of devices. For IT resellers, this represents a massive opportunity to grow sales, deepen client relationships, and position themselves as trusted technology partner.

Many organisations are unaware or behind schedule on their Windows 10 upgrade plans. According to IDC, over 50% of businesses will be investing in device refreshes throughout 2025 and 2026, with security concerns and compliance as key drivers. This creates a sizeable market for It sellers to:

  • Educate clients on cybersecurity risks from unsupported operating systems

  • Provide complete device refresh solutions including hardware, software, AND deployment

  • Offer flexible financing options like device leasing to ease budget constraints 

 

Why acting early pays off for resellers and their clients

Waiting too long to address the Windows 10 end of support can leave businesses exposed to:

  • Cybersecurity threats: Unsupported devices no longer receive security patches, making them vulnerable to ransomware and malware attacks.

  • Regulatory compliance issues: Businesses risk fines or legal action for failing to meet data protection laws such as the updated Australian Privacy Principles or GDPR (if they have international branches).

  • Operational disruptions: Legacy software often results in compatibility issues, increased downtime, and poor user experience.

Resellers who proactively offer upgrade and security solutions become indispensable partners — increasing customer loyalty and opening doors to upsell opportunities like managed IT and cloud services.

 

Crafting irresistible reseller upgrade packages

Successful resellers build tailored, value-packed offerings that meet clients’ needs:

  • Device audit and assessment: Help clients identify PCs eligible for Windows 11 upgrades versus those needing replacement.

  • Phased upgrade plans: Minimise disruption by rolling out upgrades in stages, supported by thorough backup and migration services.

  • Flexible financing with leasing: Spread payments over time and include maintenance or support packages. Leasing improves cash flow and simplifies budgeting for clients.

  • Security and compliance services: Bundle endpoint protection, compliance audits, and employee training.

 

Building recurring revenue through leasing and managed services

Leasing and managed IT services enable resellers to create steady, long-term income streams. Leasing devices allows clients to avoid large upfront costs and keeps their technology current with refresh options every few years. Managed services — including device monitoring, patch management, and helpdesk support, deepening engagement and increasing client retention.

 

How to market your Windows 10 upgrade offering effectively

  • Develop educational content like blogs, webinars, and email campaigns highlighting the Windows 10 deadline and risks of delay.

  • Leverage LinkedIn and social media to reach decision-makers with clear messaging.

  • Use real-world case studies and testimonials to build trust.

  • Collaborate with hardware vendors and leasing partners for joint promotions.

 

Ready to capitalise on the Windows 10 upgrade wave?

This is your businesses moment to grow your business by addressing a pressing client need. By offering tailored upgrade packages, flexible financing, and ongoing managed services, you’ll position yourself as an essential technology partner.

Interested in learning more about how finance can help you take advantage of this opportunity? Contact us today to explore reseller partnership with grenke, get access to exclusive tools, and boost your sales pipeline.